ABOUT US

This was a project for myself. I have a fondness for collecting sneakers. I have always thought that many Nikes and Jordans have the most incredible designs. Im a big fan of Tinker Hatfield who created many of the the shoes that I own, but I have always found it a bit hard to find matching clothes that give respect to the color decisions made on many of my favorite colorways and models.

I started playing with some words that I felt reflected that idea. I finally landed on the Color and Coordinate. The name is the combination of the 2 words where the only difference between between coLor and the beginning of coordinate is the L.

I really wanted to find clothing that would match perfectly with very specific colors, and I wanted to make a simple character logo for the brand. I used a chameleon to feature their natural camouflage capabilities… And Camo was born.

 

Now he is out getting all your favorite colorways and jumping on our top notch apparel.

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He Blends in so you can Stand out!